Project overview
TRP Essentials is a rolling paper brand, and Journeys was developed as a design focused product built around the idea of journeys around the world. This was one of several projects completed for the same client over time. The goal was to communicate that theme through people and culture, rather than leaning on obvious travel icons.
Deliverables: This project included five distinct packaging designs for the product, along with a separate design for the outer box, so the experience stays visually engaging and doesn’t feel monotonous for customers.
The deliverables also included photorealistic 3D product renders for promotional and sales use, created to clearly show what’s included in the product alongside the packaging.
Deliverables: This project included five distinct packaging designs for the product, along with a separate design for the outer box, so the experience stays visually engaging and doesn’t feel monotonous for customers.
The deliverables also included photorealistic 3D product renders for promotional and sales use, created to clearly show what’s included in the product alongside the packaging.
The Problem
The client wanted a packaging direction that could express journeys around the world while still feeling fresh after repeated purchases. The challenge was to create variety without the set losing consistency as a single product line.
Design Direction
The design direction focused on showcasing people from different places and cultures to bring the Journeys concept to life in a more human way. Each design was created to feel like a different stop in the same broader narrative.
*Collaboration note: The illustrations were developed by someone else, and the packaging system was designed to integrate those illustrations into a cohesive set of five designs.
*Collaboration note: The illustrations were developed by someone else, and the packaging system was designed to integrate those illustrations into a cohesive set of five designs.
3D Renders
